Over a million New Yorkers are not refilling prescriptions for medication they must take, because they cannot afford them. Many must choose between feeding their families or paying their co-payment. What they don't know is that they
are already eligible for discount medication. The local clinics and pharmacies need to become qualified,
but due to the 80+ point application process, they often do not have time to complete registration.
NYCRx was created to streamline the application process and bridge the gap between clinics and patients
in need of discount medication. CreativeSeven was hired to create a campaign aimed at bring
awareness of the "340b" initiative, which provides the discount drugs to patients in need.
