Over a Million New Yorkers are NOT Refilling Prescriptions for Medication
They Must Take, Because They Cannot Afford to Pay for Them.

Many must choose between feeding their families or paying their co-payment. What they don't know is that they are already eligible for discount medication. The local clinics and pharmacies need to become qualified, but due to the 80+ point application process, they often do not have time to complete registration.

NYCRx was created to streamline the application process and bridge the gap between clinics and patients in need of discount medication.

CreativeSeven was hired to create a campaign aimed at bringing awareness of the "340b" initiative, which provides the discount drugs to patients in need and educated the local clinics. C7 was also tasked with updating the NYCRx logo to have more of a current look & feel.

nycrx brochure and direct mail creativeseven tim kelly

i have never claimed to be a
photographer. but I do love
photographing flowers.
these are a few i had taken at
the new york botanical gardens.

Over a Million New Yorkers are NOT Refilling Prescriptions for Medication They Must Take, Because They Cannot Afford to Pay for Them.

i have never claimed to be a photographer. but I do love photographing flowers. these are a few i had taken at the new york botanical gardens.

click to see work samples:

Over a Million New Yorkers are NOT Refilling Prescriptions for Medication
They Must Take, Because They Cannot Afford to Pay for Them.

i have never claimed to be a
photographer. but I do love
photographing flowers.
these are a few i had taken at
the new york botanical gardens.