Emotional Branding: The Mount Sinai "DREAM" Campaign

mount sinai dream branding campaign creativeseven tim kelly nyc

Capitalizing on Mount Sinai Hospital's neighborhood appeal, CreativeSeven developed an emotional branding campaign aimed at reaching out to it's diverse target audience. The campaign elements combine a "Patients Point-of-View" with a brand message which reinforces this POV. It also couples an emotional image with an action statement. The applicable Mount Sinai practice associated with this POV is included in the layout. Each message depicts a moment and thought from the daily life of a variety of specific Mount Sinai Hospital's patient demographics in Queens.

mount sinai dream branding campaign creativeseven tim kelly nyc

Mount Sinai has received a lot of positive feedback regarding the campaign.

i have never claimed to be a
photographer. but I do love
photographing flowers.
these are a few i had taken at
the new york botanical gardens.

Emotional Branding: The Mount Sinai "DREAM" Campaign

i have never claimed to be a
photographer. but I do love
photographing flowers.
these are a few i had taken at
the new york botanical gardens.

CreativeSeven Won a 2009 Aster Award
for the Mount Sinai "Dream" campaign

click to see work samples:

Emotional Branding: The Mount Sinai "DREAM" Campaign

i have never claimed to be a photographer. but I do love photographing flowers. these are a few i had taken at the new york botanical gardens.

CreativeSeven Won a 2009 Aster Award for the Mount Sinai "Dream" campaign

click to see work samples:

i have never claimed to be a
photographer. but I do love
photographing flowers.
these are a few i had taken at
the new york botanical gardens.

CreativeSeven Won a 2009 Aster Award
for the Mount Sinai "Dream" campaign